Car advert for women

This advert shows a role reversal, as the male is sitting in the passenger seat while the female drives. This represents females to be strong, confident and most importantly -in control. The male asks her things but she doesnt seem to be listening, and only looks at her car- the idea that materials are more important to females. It also represents females to be in their own world.

Galaxy choclate

This represents females to be the 'home makers' because the woman in the advert is shown to be at home relaxing. The choclate is assosiated with falling in love, this represents females to have a sweet tooth.

Veet advert

The advert reinforces the idea of feminity due to the females costume. It represents females as sex objects as well as 'normal', because she is shown to be looking quite average with glasses etc yet she transforms herself. She transforms herself in order to please the male which reflects a patriarchal society as the man is shown to be dominant. The fact that she changes fast and makes it seem efforless in the males viewpoint represents females to be adaptable.

Samsung UltraMusic and Beyonce

This advert represents females as strong, independent as well as down to earth. The fact that Beyonce is used to appeal to women shows that primary audience to be women and the idea that women talk a lot is hinted in the advert. It reflects how times have changed and the fact the females have a variety of roles -such as the professional career women and others.

women in advertisements

Commercial: Betty Boop - 409 Cleaner (1960's)

This advert represents females as houswivies. Betty is shown to be happily cleaning away and this domestic labour is shown to be fun for her. The advert reinforces gender roles and conjugal roles.

Director of BBC Vision-she heads the largest multi-media production, She is also a member of the BBC's Executive Board.

She has creative and leadership responsibility for BBC One, BBC Two, the digital channels BBC Three and BBC Four, as well as overseeing content on the UKTV channels and BBC America.

She oversaw the growth of BBC Four and interactive television and launched BBC Three, BBC Two's broadband offering and the first BBC high definition broadcasts in the summer of 2006

She became an award-winning producer of Panorama in 1986, and co-authored the book The Disappeared: Argentina's Dirty War with the BBC's diplomatic editor John Simpson.

With Jana Bennett in charge, there’s been an emergence of cross-genre, channel and platform events such as Africa Lives; The Big Read; Great Britons; Springwatch and Flashmob.

She’s also revived Saturday nights on BBC One, with entertainment shows Strictly Come Dancing, Strictly Dance Fever, Fame Academy and family drama like the new Doctor Who and Robin Hood.

BBC Two widened its appeal to include more drama and factual entertainment such as the business show The Apprentice.

BBC Three strengthened its comedy line-up with shows such as Little Britain.