Veet advert

The advert reinforces the idea of feminity due to the females costume. It represents females as sex objects as well as 'normal', because she is shown to be looking quite average with glasses etc yet she transforms herself. She transforms herself in order to please the male which reflects a patriarchal society as the man is shown to be dominant. The fact that she changes fast and makes it seem efforless in the males viewpoint represents females to be adaptable.